up! Features & Technology

The Volkswagen city car that’s already winning awards.

up! GTI and beats

Fuelled by power and sound.

up! GTI

A look at the up! GTI

Sound System by BeatsAudio

The special edition up! beats is kitted with a 300 W 8-channel amplifier with digital signal processor, seven premium loudspeakers and subwoofer. The only thing better is live.

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As you like it.

Always unique, never ordinary.

Packed with personalisation options including head-turning body colours, ambient lighting options and a choice of dash pad designs, the new up! is ready for your stamp of individuality.

Unique Alloys

Choose from a number of alloy wheel designs, from classic and elegant to dynamic and sporty, as well as a number of eye-catching colour glazes. Alloy wheels available include wheels from 15 to 17 inches and all designs are perfectly coordinated to match your chosen equipment line, model or design package.

Panoramic Sunroof

Let there be light! Start the engine, turn up the music and let the sun in with the touch of a button. Not only does the optional sliding and tilting sunroof allow you to feel the sun on your skin, but the extra light and space adds ambience whilst an integrated roller blind provides protection if you’re feeling the glare.

LED Daytime Running Lights

Not only does the new up! look great up close, it also looks fantastic at a distance. With its redesigned headlights and LED daytime running lights as standard, you can stand out in both style and safety.


Feel right at home.

Interior Design

You're the boss. From the dash pad design to the upholstery, you design your interior exactly how you want it.

Multi-function Steering

With the optional multi-function steering wheel, not only are you in control of the up!, you’re also in control of your radio or media player volume and answering calls from your smartphone. And all without taking your hands off the wheel.

Unique Packs

With a range of different coloured roofs, interior dash pads, alloy wheels and exterior decals, you can create an up! that’s truly yours.


The world at your fingertips.

Maps + More Internet

Stay connected whilst on the road. Easily connect to the Internet by downloading the “Maps + More” app and placing your smartphone into the holder.

Maps + More Navigation

Don’t get lost in the urban jungle. Find your direction with 2D and 3D map navigation, on or offline.

Maps + More Music

Take the party with you wherever you go, playing music directly from your smartphone, SD card or MP3 player via the radio.

Colour Radio with Bluetooth Connectivity

Stay in the loop. The optional Colour Radio with Bluetooth connectivity allows you to link your smartphone to the up! so you don’t miss a thing.


Go turbo.

1.0 TSI engine

With a fierce 90 PS 1.0 TSI engine, the new up! is on a par with the performance of the first Golf GTI but with fuel consumption of just 4.4 l/100 km.

up! Beats parked by the beach

Up! 0% APR
From £109 per month
With Solutions
Personal Contract Plan

Based on up! beats 1.0 60PS S/S. On 36 month/10,000 mile agreement with £3,422.10 deposit. Optional final payment - £4,302.90. Excludes Take up! and GTI. 18’s+. Subject to status. Indemnities may be required. Volkswagen Financial Services.

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The Volkswagen city car that’s already winning awards.

Can't find the up! you're looking for?

Some of our cars are still being tested under new industry wide standards for fuel consumption and emissions (WLTP type approval). This means you may not be able to find all engines you would expect to see for the up!.If you’d like more details on forthcoming models take a look at our pricelist or contact your local retailer.

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